Things you should know about Remarketing!
- Remarketing campaigns increase conversion
- You can target specific visitor segment categories
- 16.61% of conversions attributed to Remarketing that was remarkably achieved at only 12.93% of the cost compared to their traditional campaigns
- Remarketing Clicks are ridiculously cheap
- Remarketing is powerful for brand building
Adwords Remarketing is a smart way to connect with visitors to your website who may not have made an immediate purchase or inquiry. It allows you to position targeted ads in front of anyone in your target market that previously visited your website – turning a missed opportunity into potential Revenue.
We call this remarketing missed opportunities (RMO), as we all have databases of people we should have sold for whatever reason they didn’t buy at that moment. If these people still qualify, why not try to earn their business and improve your sales model at the same time?
Frequently Asked Questions
What is Remarketing? Why should you do it? What types of campaigns should you create? How much should you spend? These are very important questions, and knowing the answers is a key part to finding success with lead generation and marketing online.
Here are the answers to some questions asked about Remarketing campaigns!
Why is Remarketing important?
97% of visitors leave without converting, and 52% of visitors browse a site 2-3 times before they take action.
Don’t let your valuable customers go! Remarketing helps you to follow a user from site to site to re-engage your customers to your website.
How much does Remarketing Cost?
The price tag for remarketing is much lower than a standard pay per click search campaign. While a Google PPC search ad could have an average cost per click of $2-$3, a remarketing ad has an average cost of $0.25–$0.60.
Two important things to remember: You need a minimum of 100 “people” in the list to begin remarketing. And the list size will be semi-dependent on the amount of time you allow the remarketing list to be open (30, 60, 90 days, etc…). So the time varies.
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